iTestifyIt is a product by Profoundis Labs that provides relevant, authentic testimonials to improve your conversion.
It uses the basic psychology that People influence people.
People are skeptical about sales people. They don’t believe in ads either. When they are deciding, they look around to see what others are doing – Social proof!
They love previous customer experiences before buying. iTestify will show personalised and authentic testimonials to help them decide in your favour.
At the customer end, it has a small, widget which shows various testimonials by REAL people (linked to the person's profile) fetched from the social media. This gives an impression to the customer that the product was used by a REAL person and that he/she has given a review of it, all by her wish (NOT FOR THE SELLER, ON THEIR SITE). This naturally increases the authenticity of the testimonial.
An example of their widget can be seen on the right side of this page.
You can see a brief video below which tells us how to use iTestifyIt.
From the video, we can easily understand that the only manual thing that the seller has to do is to approve the required testimonials and the rest of the work is handled at the product's back-end. This whole system looks quite impressive and the fact that the testimonial is served on each page with relevance to the content of the page is brilliant.
I would suggest that people start switching to this kind of a testimonial system rather than the conventional method of reviewing on the site itself.
