Friday 7 June 2013

How to use Klout as a great tool for Social Media Marketing

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score," which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. Klout digs deep into social media to understand how people influence each other, so that everyone can discover and be recognized for how they influence the world.

It is a great tool for people interested in Social media Marketing. They can find out people who are really good at Social Media influence.

Koult utilizes waves from Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia, and Instagram data to create a unique profile for each user with a "Klout Score". They keep updating the "Klout Score" continuously and the score depends on your present influence.


You can also view your most influential "moments" on your profile. Various perks are also offered to Klout users by other companies in order to promote their products and get the reviews of influential people. An example of a Klout profile can be seen here.

2 comments :

Hey, if you have read my post, please do leave a feedback on how it is. Thank you. :)

  1. What about privacy?? How can we be sure Klout does not sell our details to 3rd parties??

    Balasankar C
    http://www.sankarabharanam.tk

    ReplyDelete
    Replies
    1. Don't you use any other Facebook or Twitter linked apps? There is always something called privacy policy. Go through that first.

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